Our Vision
We are building trusted farms in markets everywhere, working to make the world better for generations by nourishing people with great tasting, safe and healthy leafy greens that are locally grown while using responsible, innovative methods that champion the environment and educate our community.
What We Believe
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Dedicated to helping address the global food crisis, we are leveraging science and innovation to cultivate a sustainable, for-profit business with positive impact on our food systems. Easily traced from farm to fork, our delicious, leafy greens are grown from organic seeds for the highest safety around. Through close partnership with our retail and food service customers, we will adapt our crop mix quickly to tailor what we grow to what our customers demand.
We are leading by example to create a respected brand committed to helping people care about their food as passionately as we do. Our local community commitment is as much about educating people to make the right food choices as it is about selling them produce. We are helping create awareness in consumers as to where food comes from, how it is created, and its greater effects on communities and the world. In partnership with local organizations like schools and food banks, we are donating every year a dedicated percentage of our annual harvest.
We are maximizing positive impact in the world and are working to integrate sustainability in every way possible. We always strive to create an engaging, caring, collaborative working environment with fair wages and benefits where both our people and plants will thrive.
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- We fundamentally care about the health and well-being of our social, environmental and economic community, both locally and globally.
- We actively question both conventional wisdom and our own assumptions and operate with an urgency to create innovative solutions and positive change.
- We responsibly lead by example and hold ourselves to the highest standards of excellence and accountability.
- We clearly communicate what we are doing and value open dialogue and education.
- We proudly cherish our people, fostering a great team and collaborative spirit while respecting and empowering them as individuals to make the right decisions.
Our Leadership team
David Rosenberg, Chief Executive Officer and Co-Founder
David is the former CEO of The McDonough Group, which builds businesses seeking to transform the world of human enterprise through leadership in design, innovation and collaboration. David is also the founder and current Chairman of Hycrete, Inc., a leading nanotechnology firm in the construction business, where he raised Series A, B, and C financing and public financing. A recognized leader in cleantech and innovation, David has won numerous awards including the following - 2010 and 2008 Technology Pioneer + Young Global Leader – World Economic Forum, 2008 Time Magazine – Top 4 Enterprise for Leading Edge of the New Energy Frontier, 2010 Finalist for Ernst & Young Entrepreneur of the Year Award for NJ, and 2009 Best New Jersey CleanTech Company of the Year awarded by NJ Tech Counsel. A member of the Young Presidents Organization and World Economic Forum where he co-chairs their task force on Sustainability and New Business Models, David is also active on several for-profit and non-profit boards including Wermuth Asset Management Cleantech Fund, Ecological Sequestration Trust, and AgSquared. David has his B.A. from UNC Chapel Hill and M.B.A. from Columbia Business School.
Ed Harwood, Chief Technology Officer & Co-Founder
Ed has over 30 years of agricultural and engineering experience. Ed founded AeroFarms in 2004 as GreatVeggies® LLC before commercializing further in 2009 with cleantech investment from 21 Ventures and The Quercus Trust. A proven leader in technology and the environment, Ed has been recognized with the following awards - 2011 World Technology Awards Finalist for the Environment, 2011 Clean Equity Monaco Runner Up for Technology Research, and 2011 Red Herring Global Top 100 and 2010 Red Herring Top 100 North America Winner. Ed is also a noted agricultural author with articles in leading trade publications like Planetizen, Renewable Energy World, Maximum Yield, Green Tech Media, and The Growing Edge. A former Associate Director of Cornell Cooperative Extension for Agriculture, Ed was responsible for identifying cutting-edge technologies. Ed also has senior management experience as the former CEO of Topline Waikato, Inc. a New Zealand milking equipment supplier. Ed has his B.S. in Microbiology and B.S. and M.S. in Animal Science from Colorado State University and Ph.D. in Dairy Science minoring in Artificial Intelligence from University of Wisconsin-Madison.
Marc Oshima, Chief Marketing Officer and Co-Founder
Marc has an extensive marketing background in retail, brand management, and media with leading companies including Toys R Us, L’Oreal, and Turner Broadcasting. Marc also brings invaluable experience specifically from the food industry where he had headed up marketing for The Food Emporium, a leading NY metro grocery store chain and for Citarella gourmet markets which has been recognized as one of the Top 50 Specialty Food Retailers in the United States. Passionate about creating new businesses, Marc helped launch GameTap, the first on-demand broadband video game network and Beautyjungle.com, the first site authorized to sell both prestige and mass beauty products. An established leader in marketing, Marc has developed the following award-winning marketing campaigns - AdWeek “Best Spots of the Year”, Creativity’s “Spot of the Week”, AICP “Advertising Excellence”, AdAge’s “Highest Brand Recall for the Year,” Webby “Award Winner”, Internet Advertising Competition Award for Best Advertising – Integrated Ad Campaign,” M16 Video Game Industry “Best Integrated Marketing Campaign”, Toy Industry Association “Best Marketing Campaign,” and American Academy of Dermatology “Gold Triangle Award.” Active in the community, Marc has been a member since 2004 of the Food Bank for NYC - Marketing Advisory Committee and since 1995 for Columbia Alumni Group. Marc has his B.A. from Columbia College and M.B.A. from Columbia Business School.
David Anthony, Board Member
David is an experienced entrepreneur, venture capitalist, and educator. Since founding 21 Ventures in 2004, the firm has provided seed, growth, and bridge capital to over 40 technology ventures across the globe focusing mainly in the cleantech arena. David Anthony sits on the board of a number of 21 Ventures portfolio companies including (partial list) Advanced Telemetry; BioPetroClean, ETV Motors, and Variable Wind Solutions. David also serves on the board of directors of publicly traded companies Axion Power International, Inc. (OTC: AXPW); Clean Power Technologies Inc. (OTC: CPWE) Solar EnerTech Corp. (OTC: ENSL), Energy Focus, Inc.(NASDAQ: EFOI) and ThermoEnergy Corporation (OTC: TMEN). David Anthony is an Adjunct Professor at the New York Academy of Sciences (NYAS). The Academy, based in Manhattan brings together scientists of different disciplines from around the world to advance the understanding of science, technology, and medicine, and to stimulate new ways to think about how their research is applied in society and the world. The Academy is widely recognized as one of the world's foremost organizers of scientific conferences and symposia. David's students at the Academy hail from such prestigious institutions as Columbia, NYU, Princeton, Yale, Rockefeller University, Sloan Kettering, and the Albert Einstein College of Medicine. Previously, Mr. Anthony collaborated with Dartmouth College professor Dr. John K. Shank and consulted for Fortune 500 clients on capital investments, mergers and acquisitions, and entrepreneurship. In addition David is an adjunct professor at the NYU Stern School of business where he began teaching technology entrepreneurship in the Fall of 2009. He is an entrepreneurship mentor at the Land Center for Entrepreneurship at Columbia University Graduate School of Business. In 2002, David was awarded the Distinguished Mentor of the Year Award from Columbia University. David received his MBA from The Tuck School of Business at Dartmouth College in 1989 and a BA in economics from George Washington University in 1982.
Dr. Ron Hart, Board Member
Ron developed the first direct proof that DNA damage was causal to the onset of skin cancer. An internationally recognized scientist, scholar and expert in business acceleration strategies for emerging growth companies, he is the former Chief Scientist and Executive Director of the FDA’s National Center for Toxicology Research and was the first person in the FDA’s history to be named “distinguished scientist in residence.” Ron was also a co-author of the Federal Technology Transfer Act of 1986 and co-chair of the Interdepartmental Committee on Technology Transfer for the United States government. Dr. Hart has received over two dozen national and international awards and recognitions for his managerial and scientific contributions, including the Karl August Forester Preis from the German Academy of Science and Literature, and the Bose Medal from the Bose Institute of India. In policy development, Dr. Hart has chaired the White House Committee on Formaldehyde, the Inter-Agency Committee on Environmental Health and Related Issues, the White House Task Force on Agent Orange and the White House committee on Chemical Carcinogenesis, among others. He also has received appointments as Distinguished Professor at a number of institutes, including Cairo University and Guangzhou University. Dr. Hart has served on the boards and advisory committees of both the National Academy of Science-USA (NAS) and the White House, including as Chairman of the NAS Committee on Indoor Air and the NAS Board on Toxicology and Environmental Health. In addition, he has served on the editorial boards of more than a dozen professional journals, has authored or co-authored over 600 scientific publications, and has served as editor for six scientific volumes. In addition to chairing the Science and Technology Board of SAIL Venture Partners, Dr. Hart serves independently as either as a director or as a strategic advisor to numerous public and private companies, currently including: Guided Therapeutics, Neogenix, St. Renatus, Ice Energy, Motor Excellence and Therapy Solutions. Previously he has served on the boards of Telescan, First Commercial Bank, Wireless Services and others. Dr. Hart received his Ph.D. in physiology and biophysics from the University of Illinois in 1971.
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